I was doing my usual Saturday afternoon ritual, a walk around the neighborhood, and an acai bowl from Bogart's, when I noticed a new shop opening up in the 96815. James After Beach Club, now open for business on Monsarrat Ave, is a collection of all things surf-related. Custom made surfboards, comfy tees, beautifully constructed clothing, unique accessories and one-of-a-kind vintage items can all be found in their shop. The clothes mostly consist of their two brands, Delicious and Studio Oribe, which are both made in a family operated factory in Japan. James and Co, as the store locations are known in Japan, has spent many years perfecting the fit and feel of their clothing and it shows. Utilitarian and classic, it's my perfect match. Clothes that pair beautifully with a vintage aloha find or one of my favorite pieces of the moment, they stand alone and withstand the test of time. I will never feel out of style throwing on my functional and comfortable striped tee or perfectly made pair of pants. I didn't want to take them off while I spent hours browsing the cubbies that were filled with interesting products and apparel. I feel like I could stop in at anytime and find something totally new and rare. And I'll be stopping by again soon to see my new friends that I made that day. Jun, the store manager, is friendly and kind. He made me a smooth cup of coffee from their very own special brew and fed me dessert while I learned all about the shop and their brand philosophy. I have to agree with the James and Co logo, "Delicious Life." It most certainly is a delicious life in the 96815 and in this lovely shop.
The 96815 Tip: Stop by to do some holiday shopping! Your loved ones will be sure to love anything and everything from James After Beach Club.
James After Beach Club, 3045 Monsarrat Ave, the 96815, Tuesday to Sunday 10am to 6pm.